BSc Business Administration (Marketing and Entrepreneurship)

Overview

The Bachelor of Science in Business Administration (Marketing and Entrepreneurship) is a multidisciplinary programme designed to equip students with the knowledge, skills, and competencies required to excel in today’s dynamic business environment. The programme combines the principles of business management, marketing, and entrepreneurship to prepare graduates who can effectively identify market opportunities, develop innovative business solutions, and manage successful enterprises.

Through a blend of theoretical learning and practical application, students gain a comprehensive understanding of consumer behavior, business strategy, innovation, and enterprise development.

School: Central Business School · GTEC institutional accreditation.

Uniqueness

• Integrated marketing and entrepreneurship focus — graduates become both effective marketers and business creators.
• Practical and experiential learning — business simulations, entrepreneurial projects, market research, business-plan development, and real-world case studies.
• Innovation and enterprise development — creativity, business incubation, and commercialisation of ideas.
• Digital marketing orientation — digital tools, social media marketing, e-commerce, and data-driven marketing strategies.
• Industry and community engagement — internships, field projects, guest lectures, and collaborations with businesses and entrepreneurs.
• Employment and self-employment pathways — corporate careers in marketing, sales and business management, and the skills to establish and manage an enterprise.
• Leadership and business growth skills — managing growth, competitiveness, and organisational success in local and global markets.

Admission requirements

Route	Requirement
GCE Advanced Level	Pass in three subjects (at least one pass grade D or better). Credit passes (Grade 6) in five GCE Ordinary Level subjects, including English Language, Mathematics and a Science subject (for non-science students) and an Arts subject (for science students).
SSSCE	Credit passes (A–D) in six subjects comprising three core subjects, including core English and core Mathematics, plus three elective subjects.
WASSCE	At least credit (A1–C6) passes in three core subjects: English, Mathematics (Core) and Social Studies or Integrated Science, and in three relevant elective subjects.
ABCE / GBCE	Passes in three ABCE subjects (at least one Grade D or better), plus credit passes in five GBCE subjects including English Language, Mathematics, Integrated Science or Social Studies.
Mature	At least 25 years. Relevant professional experience, or demonstrated communication and analytical skills. Pass the Mature Students’ Entrance Examination (General Paper including English Language and Mathematics, plus a Special Paper) and an interview.
Other qualifications	Level 300: HND (first- or second-class pass) in Marketing plus a 2-year post-HND qualification and working experience. Level 200: Diploma in Marketing or Business Administration; professional certificate (CIM, ICA Ghana, ACCA intermediate, and similar); or HND below “B” average / HND shifting from the original programme.
Foreign students	Equivalent qualifications and evidence of proficiency in English. Certificates sent to GTEC for verification.

The programme is a four-year degree. Students move to the next level once they do not trail in four courses from the previous year. Graduation requires passing all compulsory courses, an FGPA of 1.5 or better, project work, discharged financial and other obligations, and good standing. Students who fail to attend a lecture for 15 days within the academic year cannot graduate.

Confirm exact wording with Admissions before you submit. Check eligibility · Apply.

Career prospects

Courses reflect areas of critical manpower need in Ghanaian institutions. Graduates can work as: