Central Business School · Doctoral · School of Graduate Studies and Research
DBA Digital Business & Marketing Innovation
One of three DBA specializations — a professional doctorate applying research to digital transformation, marketing innovation and organisational change, delivered at Christ Temple Campus.
Overview
DBA Digital Business & Marketing Innovation is one of three specializations on Central University’s Doctor of Business Administration (DBA). The DBA is a terminal professional doctorate designed for experienced professionals and senior executives seeking to strengthen strategic leadership, governance expertise, and digital transformation capabilities.
This pathway applies rigorous, practice-oriented research to digital business and marketing innovation. Candidates address complex, real-world problems with academic depth and strategic insight, and become thought leaders and change agents in their industries.
The other DBA specializations are listed on the parent DBA page (expand/6453): Strategic Leadership & Organisational Transformation; Financial and Corporate Governance; and Digital Business & Marketing Innovation.
Accreditation: Delivered under GTEC-accredited Central Business School. Campus: Christ Temple, Abossey Okai. Coordinated with the School of Graduate Studies and Research.
Duration and delivery
Full-time: Three (3) years (6 semesters). Modular, designed for working professionals. Blended learning (online and in-person) at Christ Temple Campus.
Entry requirements
| Route | Requirement |
|---|---|
| Master’s | A postgraduate master’s degree (MA, MSc, MBA, MPhil or equivalent) from an accredited institution, with evidence of above-average academic achievement. Fields include Accounting, Finance, Marketing, Management Studies, Human Resource Management, Psychology, Education, Leadership and Governance. |
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Careers
- Digital transformation leader · AI business strategist · IT governance head
- Marketing innovation consultant · FinTech and media executives
- C-suite executives and senior managers seeking a practice-based doctoral pathway